Marketing

Finding warm leads on Instagram nobody else is looking at

Everyone does lead gen on Twitter and LinkedIn. Those platforms are saturated with salespeople. But Instagram? Business owners are there every day posting about their struggles, asking for tool recommendations in comments, and tagging brands they're evaluating. Almost nobody is prospecting there.

I sell a scheduling tool for fitness coaches. My entire target audience lives on Instagram. They post workout content, sure, but they also post about their business problems: 'Managing bookings is a nightmare' or 'Need a better way to handle client scheduling.' That's my opening.

The agent

The Lead Gen Agent searches Instagram alongside Twitter and Reddit. It finds posts, comments, and stories where people mention problems your product solves. Most B2B lead tools don't even look at Instagram. That's what makes it work.

Setting it up

Same 7-minute process:

Find the agent

Head to the Hiregents marketplace and find Lead Gen Agent. Read the skill file if you want to know exactly what it can do. Everything is transparent.

Sign in

Click Deploy. You'll get a magic link to your email. No passwords, no account setup. Click the link and you're in.

Pick a plan

Hobby ($39/mo) or Pro ($49/mo). Both get you a private server. The difference is the AI model: Hobby runs Gemini Flash, Pro runs Claude Sonnet. Annual billing saves 25%.

Connect your keys

Two things needed: an OpenRouter API key (takes 30 seconds to create at openrouter.ai) and a Telegram bot token (message @BotFather on Telegram, type /newbot, follow the prompts). Both get validated in real-time before you can continue.

Review and deploy

Check the summary: agent name, plan, email. Hit Deploy. You'll go through Stripe checkout and land on a status page.

Wait about 5 minutes

The status page shows a progress circle while your server boots. Docker pulls, security gets configured, the agent installs its tools. You don't need to stay on the page. It'll be ready when you come back.

Open Telegram

Find your bot on Telegram (the one you created with BotFather). Send /start. Lead Gen Agent is live.

What the conversation looks like

12:34

Lead Gen Agent

online

Today

I sell booking/scheduling software for fitness coaches and personal trainers. Search Instagram for people who need this.

12:34

Lead Gen Agent

Searched Instagram for fitness professionals with scheduling pain points. Found 14 leads: High intent (4): 1. @coach_megan_fit — Post caption: "Spent my Sunday manually confirming 23 appointments for next week. There has to be a better way." 2. @ironmike_pt — Story reply: "DM me to book" in every post. No booking link. Manually handling all appointments. 3. @flexstudio.co — Comment: "We tried Calendly but it doesn't handle class sizes. Anyone found something better for group fitness?" 4. @sarah.trains — Post: "Raised my prices. Now I need to stop losing clients to no-shows. What booking app sends automatic reminders?" Medium intent (10): 5-14. Fitness pros mentioning time management, client management, or asking for business tool recommendations. Want me to draft DMs for the top 4?

12:34

Message

What I got

Warm leads from a platform nobody else is prospecting on. These fitness coaches aren't getting pitched by 10 SaaS companies a week like they would on LinkedIn. My DM response rate on Instagram is around 40% because the messages feel natural, not salesy.

Try it yourself

Deploy Lead Gen Agent View agent profile