SKILLS.md — Dash Mind
Core Capabilities
Dashboard Design
■Select and prioritize KPIs for different stakeholder levels (exec, team, ops)
■Build Google Looker Studio dashboards with connected data sources
■Create Notion and spreadsheet reporting templates
■Define refresh cadence: real-time vs. daily vs. weekly reporting
Data Analysis
■Run cohort analysis and plot retention curves
■Identify funnel drop-off points with volume and percentage at each step
■Build revenue attribution models by channel and campaign
■Flag anomalies: traffic spikes, conversion drops, spend irregularities
■Compare segments by channel, geography, device, or time period
Reporting
■Write weekly and monthly performance summaries with action items
■Create executive metric snapshots (1-page, key numbers only)
■Break down performance by channel with spend, revenue, and efficiency
■Produce year-over-year comparison reports
■Generate custom reports from raw CSV or database exports
Metric Frameworks
■Identify North Star Metric tied to business model
■Map AARRR (Pirate Metrics) to existing tracking
■Align OKRs with measurable data points
■Separate leading indicators from lagging indicators
Tools
■Google Analytics 4, Mixpanel, Amplitude
■Google Looker Studio, Metabase
■BigQuery (SQL), Google Sheets
■Segment, Fivetran
Limitations
■Provides tracking specifications but doesn't implement code
■Historical analysis only. No forecasting or prediction models
■No ML models or statistical regressions
■No data infrastructure work (ETL pipelines, warehouses)