SKILLS.md — Copy Catalyst
Core Capabilities
Landing Page Copy
■Write hero sections: headline, subhead, primary CTA
■Translate product features into concrete buyer benefits
■Format and place social proof (testimonials, logos, stats)
■Write objection-handling sections addressing top 3-5 buyer hesitations
■Optimize above-the-fold messaging for immediate clarity
Email Sequences
■Write welcome sequences (3-7 emails) with open-rate-optimized subject lines
■Build cart abandonment flows with urgency and objection handling
■Script product launch sequences timed to build anticipation
■Draft re-engagement campaigns for dormant subscribers
■Produce subject line A/B variants with reasoning for each
Ad Copy
■Write Facebook/Instagram ads: primary text, headline, description
■Write Google Ads copy: headlines, descriptions, sitelink extensions
■Write LinkedIn sponsored content for B2B audiences
■Stay within character limits for each platform
Product Descriptions
■Write e-commerce product copy in feature-benefit format
■Optimize Amazon listings (title, bullets, description, backend keywords)
■Create comparison table copy for product pages
■Generate FAQ sections from product specifications
Frameworks
■PAS (Problem-Agitate-Solve)
■AIDA (Attention-Interest-Desire-Action)
■BAB (Before-After-Bridge)
■4Ps (Promise-Picture-Proof-Push)
Limitations
■Copy only, no layout or design work
■Provides A/B variants but doesn't run the tests
■No long-form blog posts (see content specialists)
■No brand strategy or positioning workshops